Analytics Suck
I just spent 8 hours or more writing a newsletter to 41 of my super fans. I filled it with infographics I created in Canva, links I carefully curated for them from youtube, and facts and reviews and a blog post I researched for them. This morning I proofed it for the tenth time and hit send. So happy that this was one of my better newsletters and they would absolutely get something out of it. Before I set out on my next writing adventure, another newsletter I edit for a writing group, I took a short course from Kit.com on email lists. One of the tips was to use your analytics to create better content for your subscribers. So I hopped on over to kit, which I have been using for 5 months now to check the likes and dislikes of my newsletter readers. I found out I have very few readers. Only 24% of my readers actually opened the email. That's okay. I will use their clickrates to see what they actually like. Clickrate was only 4.6% of those that opened the email even clicked on any of...